Digital Marketing is the Component of marketing that utilizes the internet and Online based digital technologies such as desktop computers, Mobile phones and other digital media and platforms to promote products and services. In simpler terms Digital Marketing Can be called as the process of promoting brands or Products using the electronic media and it mainly takes place on the Internet other platforms including mobile phones Digital Display and any other digital media. As the name suggests It make use of the Digital technologies.
What is Digital Marketing and its Scope?
Digital marketing is defining it by a series of channels that marketers are using to target the customers on digital devices. Digital marketing has really changed the practice of marketing almost completely. We went from an age where people focused on a few specific channels, offline, in newspapers and billboards and interactive things like TV and radio, to a very wide spectrum of channels like social, affiliate marketing, email, marketing automation, paid media, SEO. Endless amount of a kind of digital marketing channels and it’s more important than ever to have a specialist in each one of these channels as your company grows and if not, at least to be putting some effort into each one of these channels because customers today are really everywhere.
Identify need to go Digital Marketing.
To understand what digital marketing is it scope the channels identify the need to go digital why companies have to include digital marketing as part of their overall marketing strategy and of course the basic objectives are digital marketing what it’s used for as I mentioned snap photo there are 3.96 billion people who are online today which is close to 51% of the world’s population who are these people what are they doing how are they doing it we’ll take a look at that 45.3% of these people are browsing the internet through their computers or desktops 52.0% which is again a huge number are through mobile devices ,2.7% of the people use through their Tablet devices and other 0.12% from other sources of devices uses the internet.As shown in below figure till date update.
Total time spend on Digital Platform
You will be surprised to know that off the total time spent on media on electronic media or otherwise 50.1% of the time is spent on online media to 4% that people spend on online media 28% the social marketing which is in most cases Facebook 13% is micro blogging which again is about Twitter and the rest of the activities are a mix of updating blogs reading news watching TV or online and other activities what is this translate when people are spending so much time on media there is huge opportunity for you to reach out to them during that time and this is a result if you will the graph you will notice that budgets for paid search advertising and display advertising both of which are fundamentals of digital marketing have been increasing over the years this year it is estimated that there will be a spend of 126 billion dollars the increase in digital spend is almost three times increase in the total ad expenditure for marketing.
Internet Ads Spend Increase Day by Day Around The World-Wide.
Has we can see the graph the ads spend in the digital platform increase by day by days across all over the world.As the almost population are the user of internet media. when people invest on search advertising they put up ads on the search Network . A Google search engine results page for a query office box for women you will notice that apart from the organic stuff that you see on the page actually which is way down the page the ads dominate the page these are sponsored results and you will see a slightly yellowish orange tag indicating that they are ads what happens if I have found a website that I want to go to and then I leave the search engine page this is what happens in this case I was looking for sites about cakes and baking and I came to this website but there’s an opportunity for me to see an ad here as well so there you go how’s this for intention a as you saw in a previous slide 28 percent of your time is spent on social media which in most cases is predominantly Facebook but Facebook has space for ads too in this example you can see ads or furniture for child wear and for sunglasses.
Email marketing is another important branch have you ever got emails about luhan’s or construction of you houses or about eBay or Amazon in a new office if you have you know what I’m talking about why are three billion people online what is this thing about digital media that is attracting everyone let’s see that in detail or a user the digital media offers multiple channels and devices to do what they want to do they have a wide range of sites the social media to connect with to maintain relationships this cross device integration you can start on a desktop go through a mobile and end on your tab there’s also better decision-making this huge number of choices wanna buy a bag there ten sites that’ll offer you one with five sites probably offering you better discounts than what you can get at the store and of course they are easy to buy and return you’re going to come home and deliver to you and if you want to return it in most cases they gonna pick it up as well and of course with one it’s another payment gateways buying online is easier than ever before for a marketer there are loads of reasons relevance I will compare this aspect to traditional advertising if you are driving down a road and you see a hoarding about let’s say jewelry you may or may not be wanting to buy jewelry at that point you may not have the money for it or may not be in a mode for it .
But if you are looking online and say want to buy your rings online I want to buy jewelry online and you see ads that are relevant to you from a jewelry store that has an extremely high degree of relevance as compared to the hoarding that you see on the road personalization cases Google and Facebook and other sites that you use collect a lot of information about you which is legal but they can use this information to create a better advertising experience for you can even see emails where your name is highlighted .
For example I see emails that read hello Jasmine would you like a loan today or you could see ads that could be based on your previous browsing history if you have been shopping for diapers for your kid you could see ads that say maybe you should buy a new diaper back again effectiveness is a big driver for digital marketing traditional media over time has become super expensive placing an ad in the newspaper or buying a holding for a month is a large outlay of money whereas digital marketing can probably started off with one tenth of that investment the digital media is also an extremely measurable medium going back to the example of the road and hoarding you may not have an exact count of how many people actually saw the ad on the touring you will not know how many people went into your store because of that wording and you will never know how many people bought that particular item because of what they saw on that particular Road unless of course that was the only marketing media that you were using at that point of time
But digital media can track this to the very last click you will know how many people came to your site from where they came what they saw on your site and what they bought what was the value of that purchase and will they come back again you can track that as well Digital campaigns are extremely scalable campaigns.
Moreover it is a fast and easiest way to develop online campaign information is Very easy to access and best for reaching global audience Also we can retain that audience on this platforms. At last I would say bigger your aspirations and the more limited Your resources the more more digital marketing helps.